Product Identity and User Interface Design
Master Brand, created by Jennifer Kem, is a platform an online educational system that helps entrepreneurs stand their businesses up on a firm footing.
Challenge: Create an iconic brand from scratch that embodies the energy of worldly story tellers and a strong icon to build story and meaning around. We also needed to apply this to a marketing funnel and website to generate online sales of the programs.
Solution: Give the artwork a balance of warmth and edge and apply that aesthetic to all brand assets. The website was created with a funnel from a feeder campaign along with major social media and content marketing efforts. to deliver thousands of hot leads to the sales site.
Client: Jennifer Kem