You may know about these already, but they're so awesome, I had to make them the subject of this email. In case you don't know: A cinemagraph is a still photo in which one part of the photo is animated. Like this.
I saw them earlier in 2014 and then hadn’t seen them for a while. For an upcoming project we need some motion elements without using much video. I could use gifs, but it seems cinemagraphs have this sophistication that many gifs (as I know them) lack.
Note that cinemagraphs are saved in gif file format, but when I think of a gif, I think of something that has a clear distinction of beginning an end or cut as the gif loops. Something rough and hilarious or cutesy.
The cutest cat ever! It's clearly in shock and thinks it's a monkey.
... and I'm back.
I knew cinemagraphs could be used on websites and social media sites, but I wasn’t sure about paid Facebook ads and Instagram posts. My upcoming project is going to utilize these platforms to drive traffic to the website.
As it turns out the answer is YES! According to an article by Garett Slone, a contributor for Ad Week, cinemagraphs will work as paid ads and promoted posts because Facebook and Instagram allow autoplay on their ads. This feature is needed for a cinemagraph to work appropriately. I mean, it wouldn’t be cool to have to click on a play button just to see Nina Garcia’s hair blowing in the wind, it should just automagically flit away.
I think there’s going to be a lot more of these being used to represent brands this year. Offering an evolution to beautiful professional photos, cinemagraphs a mesmerizing motion factor of a little motion. They're not loud like video, but they catch your attention like one. They're not visually loud like a gif (as we know them), they’re more refined and visually specific. Perfect for marketing campaigns, to pimp out your website, and just for fine crafted, nerdy fun.